HelloFresh SE engages in the provision of personalized meal solutions. It operates through the following segments: United States of America (USA), International, and Holding. The International segment comprises Australia, Austria, Belgium, Canada, Germany, the Netherlands, Switzerland, and the United Kingdom. The Holding segment represents centralized overhead functions, where certain costs are recharged with a markup to the operating entities with the exception of strategic and finance costs. The company was founded by Jessica Nilsson Schultz, Thomas W. Griesel, and Dominik S. Richter on October 4, 2011 and is headquartered in Berlin, Germany.