Price has broken down from the ascending rectangle pattern with confirmation
VOLUME SPIKE -
On 21st july, price has shown huge volume spike with the breakdown indicating strong downward momentum
50D SMA BREAKDOWN -
Price has broken out of the 50D sma after consolidating above it for a long time making it a very strong resistance zone
STRONG SUPPORT-RESISTANCE ZONE BREAKDOWN -
A very strong support-resistance zone level has been broken down by the price which had earlier acted as either strong support level or strong resistance level multiple times
OVERSOLD RSI -
Cherry on the cake is that rsi is oversold indicating very strong momentum behind the breakdown
FUNDAMENTAL ANALYSIS :
EARNING MISS -
On the jun'23 quarter HUL has missed its revenue forecast by ~2.5% & profit forecast by ~4% indicating poor performance by the company
STIFF COMPETITION -
The regional players who had left the market during peak inflation have returned as inflation subsides indicating even higher competition for company
MUTED DEMAND -
Company has said that the demand in rural areas has not yet picked up and consumers are still preferring unbranded alternatives compared to its Tea brand
TP - 2700 SL - 2560
Trade closed: target reached
Target has almost reached (just 2 points left), hence close bearish positions
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