TomTom NV develops location technology including maps, navigation software, real-time traffic information, and other services. It operates through the following segments: Location Technology and Consumer. The Location Technology segment engages in developing and selling location based application components such as maps, services and navigation software to customers in different market segments. The Consumer segment generates revenue mainly from the sale of consumer electronic devices such as PNDs. It serves clients in the automotive industry by providing OEMs and tier 1 suppliers with navigation, traffic, connected services, and ADAS & HD maps for autonomous driving, enterprise industry by supporting developers and customers with TomTom Maps APIs and SDKs and in consumer industry by offering navigation apps and devices. The company was founded by Pieter Andreas Geelen, Harold Goddijn, Corinne Danièle Goddijn-Vigreux, and Peter-Frans Pauwels in 1991 and is headquartered in Amsterdam, the Netherlands.