Sprout Social, Inc. engages in the provision of online social media management tools for businesses. It offers communication tools, contact management, lead generation, and analytics services. The firm also offers solutions for enterprises, agencies, small businesses, customer service, social media marketing, and employee advocacy sectors. The company was founded by Justyn Howard, Aaron Rankin, Gilbert Lara, and Peter Soung on April 21, 2010 and is headquartered in Chicago, IL.