ROY Asset Holding SE is an investment holding company, which engages in the manufacture and sale of bathroom and sanitary equipment. The firm's products include ROY brand, ceramics, and real estate projects. It operates through the following segments: Sanitary Ware, Real Estate Business, and Other. The Sanitary Ware segment covers the area of development, production, and marketing of sanitary ware. The Real Estate Business segment refers to the property development and property sales and letting. The Other segment includes revenues from other business transactions. The company was founded by Siu Fung Lee in 1993 and is headquartered in Klingenberg, Germany.