Advantage Solutions, Inc. is a business solutions provider, which is committed to driving growth for consumer goods manufacturers and retailers through winning insights and execution. The firm's data and technology-enabled omni-channel solutions includes sales, retail merchandising, business intelligence, digital commerce and a full suite of marketing services. It helps brands and retailers across a broad range of channels drive consumer demand, increase sales and achieve operating efficiencies. The company was founded by Sonny King in 1987 and is headquartered in Irvine, CA.