Taboola.com Ltd. is a technology company that powers recommendations across the Open Web. It partners with websites, devices, and mobile apps, collectively referred to as digital properties, to recommend editorial content and advertisements on the Open Web, outside of the closed ecosystems of the “walled gardens” such as Facebook, Google, and Amazon. The firm also provides monetization opportunities to digital properties by surfacing paid recommendations by advertisers. The company was founded by Adam Singolda in 2007 and is headquartered in New York, NY.