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Harley-Davidson, Inc.Harley-Davidson, Inc.Harley-Davidson, Inc.

Harley-Davidson, Inc.

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Chart


Full chart

Upcoming earnings


Next report date
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Report period
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EPS estimate
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Revenue estimate
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Key stats


Market capitalization
‪2.44 B‬ USD
Dividend yield (indicated)
3.49%
Price to earnings Ratio (TTM)
5.01
Basic EPS (TTM)
4.16 USD
Net income (FY)
‪455.36 M‬ USD
Revenue (FY)
‪5.19 B‬ USD
Shares float
‪117.13 M‬
Beta (1Y)
0.88

Employees


Employees (FY)
‪5.9 K‬
Change (1Y)
−500 −7.81%
Revenue / Employee (1Y)
‪879.12 K‬ USD
Net income / Employee (1Y)
‪77.18 K‬ USD

About Harley-Davidson, Inc.


Sector
Consumer Durables
Industry
Motor Vehicles
CEO
Arthur Francis Starrs
Website
harley-davidson.com
Headquarters
Milwaukee
Founded
1903
Identifiers
3
ISINUS4128221086
Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Check out other big names from the same industry as HOG.

Financials


Performance
Revenue to profit conversion
Debt level and coverage
Earnings
Next:—

News



Technicals


Summarizing what the indicators are suggesting.
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy

Analyst rating


An aggregate view of professional's ratings.
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy

Seasonals


Displays a symbol's price movements over previous years to identify recurring trends.

Highest yielding bonds


HARA
Harley-Davidson, Inc. 4.625% 28-JUL-2045
Yield to maturity
6.42%
Maturity date
Jul 28, 2045
H
HOG5827549
Harley-Davidson Financial Services, Inc. 5.95% 11-JUN-2029
Yield to maturity
4.53%
Maturity date
Jun 11, 2029
H
HOG5359423
Harley-Davidson Financial Services, Inc. 3.05% 14-FEB-2027
Yield to maturity
4.16%
Maturity date
Feb 14, 2027
H
XS260718398
Harley-Davidson Financial Services, Inc. 5.125% 05-APR-2026
Yield to maturity
3.58%
Maturity date
Apr 5, 2026
H
XS300056156
Harley-Davidson Financial Services, Inc. 4.0% 12-MAR-2030
Yield to maturity
3.53%
Maturity date
Mar 12, 2030

See all HOG bonds 

ETFs


AVUV
Avantis U.S. Small Cap Value ETF
Weight
0.38%
Market value
‪77.86 M‬
USD
IJH
iShares Core S&P Mid-Cap ETF
Weight
0.07%
Market value
‪77.56 M‬
USD
VB
Vanguard Small-Cap ETF
Weight
0.04%
Market value
‪69.91 M‬
USD
VBR
Vanguard Small Cap Value ETF
Weight
0.08%
Market value
‪45.07 M‬
USD
VXF
Vanguard Extended Market ETF
Weight
0.04%
Market value
‪31.73 M‬
USD
MDY
SPDR S&P Midcap 400 ETF Trust
Weight
0.07%
Market value
‪18.23 M‬
USD
WTV
WisdomTree US Value Fund of Benef Interest
Weight
0.76%
Market value
‪16.68 M‬
USD
DFAT
Dimensional U.S. Targeted Value ETF
Weight
0.13%
Market value
‪16.26 M‬
USD
IJJ
iShares S&P Mid-Cap 400 Value ETF
Weight
0.15%
Market value
‪12.19 M‬
USD
DFSV
Dimensional US Small Cap Value ETF
Weight
0.20%
Market value
‪11.90 M‬
USD
SCHA
Schwab U.S. Small-Cap ETF
Weight
0.06%
Market value
‪11.69 M‬
USD

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Sparks


Curated watchlists where HOG is featured.

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Frequently Asked Questions


The current price of HOG is 20.52 USD — it has decreased by −0.58% in the past 24 hours. Watch Harley-Davidson, Inc. stock price performance more closely on the chart.
Depending on the exchange, the stock ticker may vary. For instance, on NYSE exchange Harley-Davidson, Inc. stocks are traded under the ticker HOG.
HOG stock has fallen by −2.33% compared to the previous week, the month change is a −13.45% fall, over the last year Harley-Davidson, Inc. has showed a −30.51% decrease.
We've gathered analysts' opinions on Harley-Davidson, Inc. future price: according to them, HOG price has a max estimate of 32.00 USD and a min estimate of 20.00 USD. Watch HOG chart and read a more detailed Harley-Davidson, Inc. stock forecast: see what analysts think of Harley-Davidson, Inc. and suggest that you do with its stocks.
HOG reached its all-time high on Nov 22, 2006 with the price of 75.87 USD, and its all-time low was 0.23 USD and was reached on Sep 12, 1986. View more price dynamics on HOG chart.
See other stocks reaching their highest and lowest prices.
HOG stock is 2.11% volatile and has beta coefficient of 0.88. Track Harley-Davidson, Inc. stock price on the chart and check out the list of the most volatile stocks — is Harley-Davidson, Inc. there?
Today Harley-Davidson, Inc. has the market capitalization of ‪2.44 B‬, it has decreased by −5.15% over the last week.
Yes, you can track Harley-Davidson, Inc. financials in yearly and quarterly reports right on TradingView.
Harley-Davidson, Inc. is going to release the next earnings report on Feb 3, 2026. Keep track of upcoming events with our Earnings Calendar.
HOG earnings for the last quarter are 3.10 USD per share, whereas the estimation was 1.53 USD resulting in a 102.44% surprise. The estimated earnings for the next quarter are −1.07 USD per share. See more details about Harley-Davidson, Inc. earnings.
Harley-Davidson, Inc. revenue for the last quarter amounts to ‪1.07 B‬ USD, despite the estimated figure of ‪1.01 B‬ USD. In the next quarter, revenue is expected to reach ‪486.61 M‬ USD.
HOG net income for the last quarter is ‪377.37 M‬ USD, while the quarter before that showed ‪107.57 M‬ USD of net income which accounts for 250.81% change. Track more Harley-Davidson, Inc. financial stats to get the full picture.
Yes, HOG dividends are paid quarterly. The last dividend per share was 0.18 USD. As of today, Dividend Yield (TTM)% is 3.49%. Tracking Harley-Davidson, Inc. dividends might help you take more informed decisions.
Harley-Davidson, Inc. dividend yield was 2.29% in 2024, and payout ratio reached 20.05%. The year before the numbers were 1.79% and 13.55% correspondingly. See high-dividend stocks and find more opportunities for your portfolio.
As of Jan 6, 2026, the company has ‪5.9 K‬ employees. See our rating of the largest employees — is Harley-Davidson, Inc. on this list?
EBITDA measures a company's operating performance, its growth signifies an improvement in the efficiency of a company. Harley-Davidson, Inc. EBITDA is ‪623.88 M‬ USD, and current EBITDA margin is 11.72%. See more stats in Harley-Davidson, Inc. financial statements.
Like other stocks, HOG shares are traded on stock exchanges, e.g. Nasdaq, Nyse, Euronext, and the easiest way to buy them is through an online stock broker. To do this, you need to open an account and follow a broker's procedures, then start trading. You can trade Harley-Davidson, Inc. stock right from TradingView charts — choose your broker and connect to your account.
Investing in stocks requires a comprehensive research: you should carefully study all the available data, e.g. company's financials, related news, and its technical analysis. So Harley-Davidson, Inc. technincal analysis shows the sell today, and its 1 week rating is sell. Since market conditions are prone to changes, it's worth looking a bit further into the future — according to the 1 month rating Harley-Davidson, Inc. stock shows the sell signal. See more of Harley-Davidson, Inc. technicals for a more comprehensive analysis.
If you're still not sure, try looking for inspiration in our curated watchlists.