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Harley-Davidson, Inc.Harley-Davidson, Inc.Harley-Davidson, Inc.

Harley-Davidson, Inc.

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Overview
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HOG chart


Full chart

HOG upcoming earnings


Next report date
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Report period
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EPS estimate
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Revenue estimate
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Key stats


Market capitalization
‪2.78 B‬ USD
Dividend yield (indicated)
3.20%
Price to earnings Ratio (TTM)
6.57
Basic EPS (TTM)
3.35 USD
Net income (FY)
‪455.36 M‬ USD
Revenue (FY)
‪5.19 B‬ USD
Shares float
‪122.70 M‬
Beta (1Y)
0.56

Employees


Employees (FY)
‪5.9 K‬
Change (1Y)
−500 −7.81%
Revenue / Employee (1Y)
‪879.12 K‬ USD
Net income / Employee (1Y)
‪77.18 K‬ USD

About Harley-Davidson, Inc.


Sector
Consumer Durables
Industry
Motor Vehicles
CEO
Jochen Zeitz
Website
harley-davidson.com
Headquarters
Milwaukee
Founded
1903
FIGI
BBG000BKZTP3
Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Financials


Performance
Revenue to profit conversion
Debt level and coverage
Earnings
Next:—

HOG news



Technicals


Summarizing what the indicators are suggesting.
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy

Analyst rating


An aggregate view of professional's ratings.
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy
Neutral
SellBuy
Strong sellStrong buy
Strong sellSellNeutralBuyStrong buy

Seasonals


Displays a symbol's price movements over previous years to identify recurring trends.

HOG highest yielding bonds


HARA
HARLEY-DAVID. 2045
Yield to maturity
7.32%
Maturity date
Jul 28, 2045
H
HOG5827549
Harley-Davidson Financial Services, Inc. 5.95% 11-JUN-2029
Yield to maturity
6.31%
Maturity date
Jun 11, 2029
H
HOG5552760
Harley-Davidson Financial Services, Inc. 6.5% 10-MAR-2028
Yield to maturity
5.87%
Maturity date
Mar 10, 2028
H
HOG5359423
Harley-Davidson Financial Services, Inc. 3.05% 14-FEB-2027
Yield to maturity
5.78%
Maturity date
Feb 14, 2027
US412822AD0
HARLEY-DAVID. 2025
Yield to maturity
5.72%
Maturity date
Jul 28, 2025
H
HOG4997717
Harley-Davidson Financial Services, Inc. 3.35% 08-JUN-2025
Yield to maturity
4.91%
Maturity date
Jun 8, 2025
H
XS300056156
HARLEY DAV.F 25/30
Yield to maturity
4.25%
Maturity date
Mar 12, 2030
H
XS260718398
HARLEY DAV.F 23/26
Yield to maturity
3.14%
Maturity date
Apr 5, 2026
H
HOG4997718
Harley-Davidson Financial Services, Inc. 3.35% 08-JUN-2025
Yield to maturity
—
Maturity date
Jun 8, 2025

See all HOG bonds 

Sparks


Curated watchlists where HOG is featured.

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Frequently Asked Questions


The current price of HOG is 22.51 USD — it has increased by 3.02% in the past 24 hours. Watch Harley-Davidson, Inc. stock price performance more closely on the chart.
Depending on the exchange, the stock ticker may vary. For instance, on NYSE exchange Harley-Davidson, Inc. stocks are traded under the ticker HOG.
HOG stock has fallen by −3.45% compared to the previous week, the month change is a −12.07% fall, over the last year Harley-Davidson, Inc. has showed a −42.39% decrease.
We've gathered analysts' opinions on Harley-Davidson, Inc. future price: according to them, HOG price has a max estimate of 35.00 USD and a min estimate of 23.00 USD. Watch HOG chart and read a more detailed Harley-Davidson, Inc. stock forecast: see what analysts think of Harley-Davidson, Inc. and suggest that you do with its stocks.
HOG reached its all-time high on Nov 22, 2006 with the price of 75.87 USD, and its all-time low was 0.23 USD and was reached on Sep 12, 1986. View more price dynamics on HOG chart.
See other stocks reaching their highest and lowest prices.
HOG stock is 3.88% volatile and has beta coefficient of 0.56. Track Harley-Davidson, Inc. stock price on the chart and check out the list of the most volatile stocks — is Harley-Davidson, Inc. there?
Today Harley-Davidson, Inc. has the market capitalization of ‪2.78 B‬, it has decreased by −8.74% over the last week.
Yes, you can track Harley-Davidson, Inc. financials in yearly and quarterly reports right on TradingView.
Harley-Davidson, Inc. is going to release the next earnings report on May 1, 2025. Keep track of upcoming events with our Earnings Calendar.
HOG earnings for the last quarter are −0.93 USD per share, whereas the estimation was −0.66 USD resulting in a −40.98% surprise. The estimated earnings for the next quarter are 0.77 USD per share. See more details about Harley-Davidson, Inc. earnings.
Harley-Davidson, Inc. revenue for the last quarter amounts to ‪420.49 M‬ USD, despite the estimated figure of ‪462.15 M‬ USD. In the next quarter, revenue is expected to reach ‪1.11 B‬ USD.
HOG net income for the last quarter is ‪−116.89 M‬ USD, while the quarter before that showed ‪119.04 M‬ USD of net income which accounts for −198.19% change. Track more Harley-Davidson, Inc. financial stats to get the full picture.
Yes, HOG dividends are paid quarterly. The last dividend per share was 0.18 USD. As of today, Dividend Yield (TTM)% is 3.10%. Tracking Harley-Davidson, Inc. dividends might help you take more informed decisions.
Harley-Davidson, Inc. dividend yield was 2.29% in 2024, and payout ratio reached 20.05%. The year before the numbers were 1.79% and 13.55% correspondingly. See high-dividend stocks and find more opportunities for your portfolio.
As of Apr 21, 2025, the company has ‪5.9 K‬ employees. See our rating of the largest employees — is Harley-Davidson, Inc. on this list?
EBITDA measures a company's operating performance, its growth signifies an improvement in the efficiency of a company. Harley-Davidson, Inc. EBITDA is ‪607.59 M‬ USD, and current EBITDA margin is 11.72%. See more stats in Harley-Davidson, Inc. financial statements.
Like other stocks, HOG shares are traded on stock exchanges, e.g. Nasdaq, Nyse, Euronext, and the easiest way to buy them is through an online stock broker. To do this, you need to open an account and follow a broker's procedures, then start trading. You can trade Harley-Davidson, Inc. stock right from TradingView charts — choose your broker and connect to your account.
Investing in stocks requires a comprehensive research: you should carefully study all the available data, e.g. company's financials, related news, and its technical analysis. So Harley-Davidson, Inc. technincal analysis shows the sell today, and its 1 week rating is sell. Since market conditions are prone to changes, it's worth looking a bit further into the future — according to the 1 month rating Harley-Davidson, Inc. stock shows the sell signal. See more of Harley-Davidson, Inc. technicals for a more comprehensive analysis.
If you're still not sure, try looking for inspiration in our curated watchlists.