EXEL Industries SA engages in the design, manufacture, and marketing of capital goods and associated services in the areas of agricultural equipment, industry, and leisure. It operates through the following business markets: Industrial Market, Agricultural Market and Consumer Market. The Industrial Market involves large-scale field cultivation, arboriculture, viticulture and all types of specialized crops. The Agricultural Market deals with businesses requiring the spraying of paints, varnishes, glues, coatings and other products. The Consumer Market includes garden and leisure sprayers that are distributed through retailers. The company was founded by Vincent Ballu on August 4, 1952 and is headquartered in Paris, France.