Whirlpool Corp. is engaged in manufacturing and marketing home appliances. The company's products include home laundry appliances, home refrigerators and freezers, home cooking appliances, home dishwashers, and room air-conditioning equipment, mixers, and portable household appliances. Its brands include Whirlpool, KitchenAid, Maytag, Consul, Brastemp,Amana, Bauknecht, JennAir, and Indesit. The company operates through the following segments: North America; Europe, Middle East & Africa; Latin America; and Asia. Whirlpool was founded by Emory Upton, Fred Upton, and Louis C. Upton in 1898 and is headquartered in Benton Harbor, MI.