adidas AG engages in the design, distribution, and marketing of athletic and sporting lifestyle products. It operates through the following segments: Europe, North America, Asia-Pacific, Russia/CIS, Latin America, Emerging Markets, adidas Golf, Runtastic, and Other Businesses. The North America segment includes North America adidas and North America Reebok. The adidas Golf segment distributes and sells adidas Golf branded products. The Runtastic segment operates in the digital health and fitness space; and offers a comprehensive ecosystem for tracking and managing health and fitness data. The Other Businesses segment includes the business activities of the Y-3 label. The company was founded by Adolf Dassler in 1920 and is headquartered in Herzogenaurach, Germany.