S4 Capital PLC is a United Kingdom-based company that provides digital advertising and marketing services. The Company has three business components: creative content & innovation, assets at scale, and platforms and e-commerce. The creative content & innovation pillar offers clients content and cutting-edge Virtual Reality ('VR'), Augmented Reality ('AR') and experiential projects. Assets at scale, which focuses on asset production across programmatic advertising, precision marketing, content production and the localisation and adaptation of global campaign rollouts. Platforms and e-commerce, which focuses on the development of websites, applications and other internal e-commerce platforms primarily for multi-national clients.